![]() ![]() One might think of it as a subset of ‘information operations’ tailored to social media. Jeff Giesea, writing in NATO's Stratcom COE Defense Strategic Communications journal, defines memetic warfare as "competition over narrative, ideas, and social control in a social-media battlefield. Memetic warfare has been seriously studied as an important concept with respects to information warfare by NATO's Strategic Communications Centre of Excellence. In Evolutionary Psychology, Memes and the Origin of War (2006), Keith Henson defined memes as "replicating information patterns: ways to do things, learned elements of culture, beliefs or ideas." He proposed the creation of a 'Meme Warfare Center'. Memetics: A Growth Industry in US Military operations was published in 2005 by Michael Prosser, now a Lieutenant Colonel in the Marine Corps. In fiction, the 2002 game Transhuman Space presented the world of 2100 as having "memetics" as a key technology, and the 2004 expansion "Transhuman Space: Toxic Memes" gave examples of "memetic warfare agents". Memetic warfare is a modern type of information warfare and psychological warfare involving the propagation of memes on social media. Propaganda warfare via social media memes
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