![]() Once you've hired a great team and let them know your needs and essential parameters, it's time to give appropriate space. A good agency will steer you on a path that is unique to you and your objectives, not an echo of another look-alike brand. ![]() But do not hire an agency because you want exactly what they did for another client. ![]() When interviewing, ask thoughtful questions upfront about what means most to you, and look at their portfolio of work. Hire a team with incredible vision, style, experience and strategic thinking that aligns with your objectives. Related: True Leadership Requires Letting Go of Control Easier said than done? Here are a few tips to help you get there: This process comes down to a foundation of trust and hiring a team you can believe in. That means working with the team so they know what objectives you need accomplished and then letting them do what they're great at. But as the process unfolds, remember that your aim is to be a constructive collaborator - not a controller - and to trust the process. Your input is essential, of course, and when all is said and done, you need to absolutely love the end result. While your business has specific needs, the truth remains that creatives need space to shine their brightest.
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